Things to Know before Embarking on Driving Instructors Brisbane Career

We posted earlier about what it takes to become a driving instructors Brisbane. If you are considering this career you surely have heard how adverts are touting the perspective of being a driving instructors Brisbane. Be your own boss! Choose your working hours! Enjoy lots of cash in your pocket! Some adverts go as far as naming a driving instructors Brisbane profession as recession proof…

Many of advantages to being a driving instructors Brisbane are not necessarily just a sales pitch, but if you have made up your mind to take the plunge, make sure you do so with your eyes open. This post is a must read for those who are serious about embarking on driving instructors Brisbane career. So here are four things you have to know about your future business.

1. Watch Your Expenses

driving instructors Brisbane

Throughout your training process you will have to pay for a lot of things. First, you will need to buy all your training materials for theory test. The costs greatly vary depending on what you choose. Then, there is a $90 fee for the Part 1 test. Be aware, if you fail, this fee will be payable again to allow you a second attempt. As you move on to your driving training, your expenses surge with most trainers charging from $25 to $40 per hour. A total will depend on how much training you need. Here comes your Part 2 test and before taking it you will part company with $110 in a fee, payable again if you screw up your first attempt. Your expenses, however, don’t stop when you pass the Part 2. Now you can apply for your PDI licence, costing you about $140. To be fully trained for the Part 3 instructional test, you will have to find a reputable ADI trainer who may charge over $30 per hour. This is the hardest part of the whole training process and you will need a minimum of 60 hours. And again you will be charged a $110 fee for each attempt at Part 3 test. Fresh off your successful ADI exams, you will have to apply to join the register as an ADI and obtain your ADI licence. This will add another $300 on your expenses list.

2. Rigors of Being Self-employed

Be your own boss! Sounds great, doesn’t it? Well, if you can do without your job security and steady income, it does. Compared to employees, the self-employed have no guarantees whatsoever whether they can make money on their own. Your income will entirely depend on how many pupils you can steal from your competitors. Don’t forget being self-employed means dealing with your tax and insurance issues yourself.

3. Throat-cutting competition

Running your own business has never been easy. And with credit crunch gripping the economy, competition has turned into the battle of life. If somebody on the telly tells you there is a shortage of driving instructors Brisbane’s and swelling crowd of learners, don’t jump at it. Here is more news for you. According to official statistics, as of 2 September this year, there are 45,371 approved driving instructors Brisbane’s and 6,910 trainee licence holders. Some adverts say: “A million of people learn to drive every year”. And now let’s do a simple math. If there are 52,281 ADIs on the market, it makes roughly 19 pupils per each every year.

4. Passing Test Is Not Easy

And now comes the big news. Official data says less than 10 percent of those embarking on ADI training process actually become driving instructors Brisbane’s. 50 percent of those quit within the first 18 months. Check below pass rates for ADI qualifying exams in 2006/2007:

The Part 1 Test: 49%

The Part 2 Test: 45%

Test of instructional ability (Part 3): 28%

We didn’t mean to scary you away, but a person who is considering a driving instructors Brisbane career must know about the realities of his business before taking the plunge. There are no easy ways to earn money these days and being a driving instructors Brisbane is not an exception.

Tips for Buying Industrial Restaurant Equipment for Hotels

Industrial Restaurant Equipment is necessary in hotels and restaurants, primarily due to the large number of food items that have to be cooked in such places throughout the course of the day. Conventional cooking equipment is not adequate enough to meet the vast number of orders. However, there are many important things you need to know before you go shopping for industrial Restaurant Equipment.

Due to specific requirements that most hotels and restaurants have, you should start out by making a list of all the items you require. Some of the items you might require are combi ovens, industrial stoves and other equipment like fat separation systems. Here are a few tips for buying industrial Restaurant Equipment.

Buy from a Commercial Supplier

When it comes to buying Restaurant Equipment, you need to find a commercial supplier who deals in reputable brands. Industrial Restaurant Equipment is generally sold via commercial suppliers and distributors in specific regions, so the first thing you should do is locate a distributor who offers industrial Restaurant Equipment directly from the company. Before you sign the procurement agreement, it’s important that you discuss the warranty details for the machinery you are buying. Make sure that all of the new equipment is covered under warranty and timely maintenance.

Important Buying Tips

Before buying industrial Restaurant Equipment from any particular supplier, you would normally request quotes from different distributors. Usually there’s a little negotiation room available when ordering industrial Restaurant Equipment, so you should try and negotiate as much as possible before placing an order. Fortunately, the team at Clem Tech do the work for you and find the most competitive and reasonable pricing in exchange for supplying quality goods.

cheap business cards

Printing Business Cards Brochures Business Cards

The best quality at the best price! Everything from business cards, brochures, griptics, flyers, banners, graphic design and internet page design. We cover 98% of all the printing that any business needs.

Business cards are the most important marketing tool for any business or professional. Since it describes who you are, and establishes a mode of contact with your prospective clients. It is important to always have a presentable and professional business card. Since the first impression is the most important. People judge your professionalism and your business based on your marketing materials. If you have cheap business cards that you printed from your inkjet printer at home, the safest thing is that people do not take you seriously and do not look professional.

cheap business cards

The same case happens with free business cards, usually this type of cards carry the logo of the company on the back of the person who printed them. Since as they have a cost, companies see this as a marketing expense. If you give one of your clients one of these cards with the logo behind the printer, it just does not look professional. When you meet customers you have only one chance to make a good impression so do not waste it!

A good business card should have only the most important contact information. Like your name, phone, email, address and website. Everything else is irrelevant. Introducing more than one phone or more than one email, it is contra productive and you will only confuse your customers. Make it as easy as possible so that people can get in touch with you. A lot of open space and a simple design is the most effective.

Regarding printing, it is important to always choose a quality printing with many options of business cards and excellent prices . You can do many interesting things with the cards so you can target your competitors. Some of the things you can do are: rounded corners, silk laminate, registration varnish, plastic cards, thick paper, etc. A combination of these op cones will give you an unmatched card. And when you give it to a client, instead of being thrown away, they’ll keep it on your desk.

attic conversions

Attic Conversions to Add Extra Space

Homeowners spend a lot of money to create beautiful house with a unique style. However, some homeowners pay little attention to the proper utilization of unused floor space. This may cause a problem when the family size of the property owner increases and one needs more space in the house. Creating an attic conversion is often a great way to add more space. Attic conversions have become a common trend these days. It not only adds extra floor space but also looks appealing.

Why Do House Owners Opt for Attic Conversion?

Attic conversions are one of the best ways of adding floor space to your house. It can add value to your home at the same time. It can also give a new and attractive look to your home by freeing up downstairs space.

If you have an expanding family, you can design the attic in such a way that the elder child gets his or her own space. Many homeowners also look for attic conversions to create recreational space for the family. Some opt for an attic conversion to create some extra space that can be used as a guest bedroom or office.

Home improvement projects can be expensive, however attic conversions are often a more cost-offective option compared to external extensions. It is often easier to build as the space is essentially already there. Attic conversions are a popular trend these days as they add space to your house, and many home owners enjoy better views of their street and community from their new viewpoint.

attic conversions
attic conversions

Hire the Best Professionals for Attic Conversion

Once you have made up your mind for remodeling the attic, you should hire the best professionals to ensure that everything goes smoothly and safely. If you want your attic to be functional and appealing, look for the professionals who have extensive experience in the industry. They should possess the right skills to design your attic in such a way that it is more functional and attractive. A good expert can take care of everything right from planning the design to carrying out and completing the work without leaving any mess.

Cost of Attic Conversion

It is important to get a cost estimate for attic conversion. Contact a few reputable professionals and get an idea about the costs involved for your specific property. Most good contractors will provide a quote free of charge. Get quotes from as many local attic converters ion specialists as you can and compare them before deciding on the one to go with. When you have the right team of professionals, you can transform your home into something amazing.

There is no doubt that attic conversion adds extra usability to your home, and often gives you the space you need without having to move house.

TM Lofts is a carpentry company that specialises in attic conversions in Bristol. TM lofts ensures that home owners get the right solution for their property and budget.

Article Source:- https://www.tmlofts.co.uk/attic-conversions-to-add-extra-space/

driving lessons Brisbane

Driving Lessons in Gold coast

Driving lessons in Gold coast are a must for those people who find negotiating the gear stick and clutch a bit of a challenge. Taking away the worry and stress that gear changing can bring helps nervous drivers specifically too. Perhaps you do a lot of city or town driving where the constant clutch-control makes your ankles hurt? Well, driving an automatic car can help alleviate all those issues and there are more and more makes of cars having the facility of an automatic gear box.

Automatic cars were once sneered at being thought of as clunky, expensive vehicles that used a lot of power and fuel. They are actually becoming increasingly popular as more and more people are driving and our roads becoming more congested. The need for constant clutch pressing and depressing is removed and it makes for a smoother and more comfortable drive.

It’s impossible to stall an automatic car which is why they are so popular with nervous drivers as the worry of stalling and hill starts is removed. Your time and concentration can be spent on other aspects of driving such as being aware of hazards around you or possible obstacles. You can be more aware of other vehicles and traffic signals as you can focus on that without having the need to change gear. You will have gears in your automatic car but that will simply be to put the car in whichever mode you want such as Drive, Park or Reverse. Having to change from 1 to 2 to 3 etc. as the car’s speed increases will not be necessary.

For a smooth drive around town an automatic car is definitely the way forward however you need to consider whether this has an impact on your fuel consumption. More and more cars are now being fitted with “automated manual” gearboxes which, through a detailed hydraulic system takes care of the clutch and gear changes and provides a fuel consumption saving at the same time. In addition, some more modern semi-automatic cars have paddles or buttons which also help to use less fuel. It’s the stop-start type of driving that makes the demands on the fuel but if you’re travelling at motorway speeds there’s very little difference between manual and automatic cars. Automatic cars traditionally hold their value better than manual cars so it all evens out eventually.

driving lessons gold coast
driving lessons gold coast

One thing to bear in mind when deciding on driving lessons gold coast and subsequently buying an automated car is that your licence will not allow you to drive a manual car. If your lessons and your test were taken in an automatic car, then that is only type of car you can drive. If you had to drive a manual one, you would need to take lessons and a test in a manual car before driving it.

Here at driving lessons gold coast we provide an excellent standard of tuition in whichever type of vehicle you choose. Our instructors are proficient in delivering courses to suit a range of different needs. We have male and female driving instructors and teach in both manual and automatic cars. We can provide lessons at a time and from a place that is convenient to you making it easier for you to fit driving into your busy life. We can be flexible with times and you can be assured that your instructor will be punctual and reliable. They are all Advanced Driving Instructors and hold the relevant industry led qualifications. They are checked and monitored regularly to ensure they continue to deliver only the best tuition.

People often ask us what makes us special or why should they choose us? Well, we are very proud of the quality of our tuition and the high standard of professionalism our instructors show at all times but our attention to detail and unique tailored learning plans are what people say helps them the most. We spend time getting to know our pupils and assessing their strengths and development areas. That way we can tailor a plan that fits the pace at which they learn and is geared to them as an individual. We won’t waste time on areas that you’ve mastered other than to hone them in time for your test but we will spend extra time going over areas where you don’t appear to be as confident or proficient. This allows us to get you exactly at the standard required to take your test. Everyone is different and so we deliver bespoke tuition to suit all your different needs.

We also spend time teaching you hazard perception skills together with observational techniques which enhances the quality of your driving and helps make you into a safer and more confident driver. Please feel free to call us anytime if you would like further information on our services.

 

online driving lessons

Make Highway Driving Safer

The fat size and heaviness of for profit trucks makes them a great menace to other vehicles on the road-particularly on highways wherever the high spot zoom of travel makes booking software inherently more precarious.

For great trucks and lesser passenger vehicles to safely share the road, it is judicious with the aim of drivers of both these types of vehicles bill in an attentive and civil approach towards all other drivers on the road. Simply paying attention can leave a long way to preventing treacherous accidents and ensuring highway safety.

There are a total of further trouble-free safety tips with the purpose of drivers of every type of vehicle can employ to put up highway driving safer and accident-free in place of all and sundry on the road.

Obey Posted Signs

Drivers of all vehicles be supposed to put up trusty to follow every and all posted safety secret code, as well as zip limit secret code. Oftentimes, posted safety secret code can alert drivers to unforeseeable dangers with the purpose of may perhaps be represent on or resembling the roadway. By adhering to these secret code, drivers can keep themselves prevented of harm’s way and defend other drivers on the road, as well.

booking software
booking software

Check Carefully Before Changing Lanes

One of the generally frequent causes of highway accidents is a vehicle’s failure to check carefully sooner than changing lanes. This is especially proper of accidents involving significant trucks and lesser passenger vehicles. Most significant trucks give birth to areas on them called “no-zones”, located by the front, sides, and back of the truck. All the rage these zones, trucks experience imperfect visibility and often cannot set eyes on lesser cars with the intention of occupy these areas.

To elude risky accidents, preventative steps need to be taken by trucks and lesser vehicles alike. Smaller vehicles should be cautious to elude the no-zone accidents of trucks to prevent a risky state, and trucks should check carefully all of their mirrors sooner than changing lanes to elude a collision to the preeminent of their skill.

Exercise Caution in the Far Right street

People driving in the far acceptably lane of a highway requirement essay a greater degree of caution and politeness, as they will bump into a advanced volume of vehicles needing to transformation lanes in order to enter or exit the highway.

It is essential on behalf of cars travelling in the acceptably lane to travel on the swiftness limit and to allow sufficient freedom amid themselves and other vehicles so to facilitate cars can transformation lanes without doubt and access the on ramps and exit ramps.

 

 

armored vehicle india

What are the Armored Vehicle Ratings?

Armored Vehicle Ratings – What do armor ratings mean?

Are you considering utilizing an armored vehicle? Perhaps you are heading to an area of increased risk and want to understand more about armored vehicle india, or are considering Armored Vehicle Rental.

There are two main primary standards used to rate armor – The NIJ and the EN standard.

The NIJ (the U.S body) is considered the world leader for ballistic testing for armor, they perform a full range of tests and provide details of the results in their armor standards. These show the range of protection offered by the different pieces of armor tested, from low powered hand guns, up to armor piercing rifle rounds. They provide 8 classifications of protection known as threat levels which are Class I, IIA, II, IIIA, III, IV, V & VI.

armored vehicle india

In other regions, predominantly Europe they are typically rated as levels B1-B7 using the Standard EN1063 scale. Both scales are similar in how they rate protection. Armor is typically tested at ranges from 5 meters to 15 meters, depending upon the class/rating and weapon. The class most likely to be found utilized and available on LATAM armored vehicles for rent is Class NIJ IIIA/ and EN standard B4. This will defeat .44 Magnum rounds, 9mm, 12 gauge shotguns and lesser threats.

Higher rated armor is available though always at a premium and is often dedicated to those at an increased level of risk. Class NIJ III/B5 is capable of defeating 7.62 rounds from a Kalishnikov rifle at 5 meters. The ratings then go up to counter significant caliber threats. At the B6/NIJ IV level and above the armor is designed to stop multiple 7.62 up to 30.06 AP (Armor Piercing) and Penetrator rounds and are also resistant to explosions.

Read Full Article on https://ets-riskmanagement.com/what-are-the-armored-vehicle-ratings/

Digital Marketing Fitness

How to Create a Successful & Scalable Fitness Business

I’m just going to put this out here: it is downright difficult to compete in the fitness industry these days, let alone set yourself up for long-term financial success. I read a statistic recently that indicated there were nearly 37,000 health clubs/Marketing For Fitness Businesses centers in the United States alone. So, how in the world are you going to make sure that what you offer not only brings in enough clients to keep your head above water, but also generates enough revenue that you can rest assured that the lights will come on for another day and you may even be able to take that vacation you’ve been dreaming about for years?

Here are 5 Go-To Methods I recommend to all of my consulting clients to ensure their gym is around longer than it took to build it out:

Adjust your business model to include layers of memberships. There are many gyms out there that exist solely in one niche – one price point, one type of membership. In this current climate, that’s not going to keep you competitive. If you introduce multiple price points, you can cast a wider net to attract more potential clients in different demographic segments.

Start with your basic membership – the lowest price point – these are the people who just want to come in, do their own thing and leave. They will not require too much of your time which is good, because they’re not paying for it. Level that up to your next price point and introduce large group/team training ie: boot camps, yoga, spin – any type of class where you can have one instructor who is giving specific exercises, but in a larger group setting. It’s a little more structured, but still not too much personal attention. Your next level should be a couple of sessions of small group training per week where you cap your group to 4-6 people and each individual gets more attention. That can be bumped up again to include unlimited small group training sessions for a higher price tag. Round out your price list with private one-on-one training for those clients who want a completely individualized program and a lot of attention.  Each level will appeal to a different type of client and require a specific level of interaction in direct relation to the price tag.

Marketing For Fitness Businesses
Marketing For Fitness Businesses

You MUST have multiple profit centers – ideally 6-8 sources. This is where many gyms set themselves up for failure. What do I mean by this? Diversify your offerings! Just like with stocks, you do not ever want to put all of your eggs in one basket. What if that basket breaks? Your completely out of luck. Don’t tie all of your potential into one profit center. Explore alternate product offerings such as supplements, sports performance, nutrition, heart rate monitors, specialty programs, saunas, massage/FST, workshops, clinics, seminars…the list is only limited by your own creativity. Whatever you do will not only open up another revenue stream, but will also increase your overall visibility and perceived value in the community, in turn leading to additional potential clients.

If you don’t currently offer Small Group Training (SGT), get that set up immediately. Over the past ten years, private training clients have become fewer and further between. At the same time, the interest in small group training (4-6 clients) has grown exponentially. While my gym tends to attract more private training clients than many across the nation due to its location, I still wanted to figure out how to take advantage of the SGT trend and make it just as lucrative for my gym and it worked out perfectly. Now, they are not only tied to the trainers, the program and the gym itself; they are now tied with the other members in the group. It creates more of a bond.

Let’s use my own numbers at Pulse Fitness for reference. My trainer was already going to set aside an hour of his time for Private Training Client A for $80.  For that same hour of his time, we decided to replace out the single session PT client with a SGT session. I lowered the individual cost of each client to $45 per client and raised the number of clients to 4 in same time slot. I am now bringing in $180 for the same hour with the same coach which is more than 2.5 times the total I collected for the single private training client during the same amount of time. Why wouldn’t you do this?! Not to mention that most of our PT clients only purchase a handful of sessions and then move on. Our SGT clients tend to sign monthly contracts that earn this same hourly rate month after month. Don’t miss out on that piece of the financial pie.

Do not pay your trainers per head, per session or a percentage. Pay your trainers a flat rate for their time; not for what they’re doing. This does several things for you. First of all, it keeps your employee costs predictable every month. Gym Owners are, as a whole, pretty bad with money. As soon as it comes in, we spend it. This way, there are no surprises when it comes to payroll and you know exactly how much is left over to cover any unexpected expenses. Secondly, it doesn’t matter if your trainer has one client or 30, your costs do not change. You can keep your coaches on a set schedule that is hourly so that no matter what they do, they make the same amount. This puts you in charge of your own gym, your own payroll, your trainers and your own money – not the other way around.

Stop selling sessions! If there is only one thing that you take away from this blog, remember this: stop selling sessions and start selling results. Everyone is different and it takes a different amount of time to reach their goals. There is no way to say that someone can reach their goal in 5 sessions, 10 sessions, or more, especially since these session packages don’t usually expire. One client may come in 5 x week and spend the entire 10-session package by week two; another may come in twice one week and you won’t see their smiling face again for a month! Hence any results they may have expected or you may have promised are impossible to predict.

Additionally, most trainers are not very good sales people as they intrinsically want to help people and feel “bad” asking for money from the same clients time and again. Remove that obstacle and sell people into monthly memberships with x sessions per month instead of x sessions total. Sell them into the long-term results they will get from continuing with a program – lose body fat, increase self-confidence, feel great about themselves, or accomplish the impossible. This way, you’re only selling a client once and you will have recurring monthly EFTs.

 

Source By:- https://pfmarketingsolutions.com/2017/12/04/fitness-business-success/

payroll service providers

5 Times When it Makes Sense to Outsource Your Payroll

Believe it or not, I do not believe that “outsourcing” payroll is a good fit for all companies. As a matter of fact, there are times when I have advised prospects against it even though they really wanted to pursue it. However, there are several instances in the lifecycle of a company when the executive team should make the decision to partner with a payroll service provider.

Let’s first talk about how important payroll is. How on earth do you ever expect to have a successful company if you cannot pay your people and your taxes correctly? Doing either one of these tasks incorrectly more than once is a recipe for disaster. This is the type of stuff that will haunt your dreams and drive employees running for the hills. You need to take this seriously.

What does “payroll outsourcing” even mean?

Next, let’s define “payroll outsourcing.” This term has a negative connotation in many respects, but we have seen the word “outsourcing” get abused in many arenas for years. The reality is that when you partner with a payroll company, you are outsourcing risk, tax filing, money movement, technology overhead, etc. However,it is typically not going to save enough time to “outsource” a job (unless you have hundreds of people across multiple states). The “outsourcing” provided by a payroll service provider gives you the ability to focus on the mission of your company, and leave the details to a professional.

Outsourcing to a cloud-based payroll service does give you access to top of the line tools, control of your data, and expertise that you will not find in most software packages. There are occasions that it makes more sense to get an instance of payroll software and self-perform, but that usually comes with scale (hundreds of employees, minimal complexity, etc.).

Small business owners paid $4.5B in payroll tax penalties last year. Tax penalties create a lot of challenges for you since the notices don’t come immediately and you may have made several other mistakes by the time you are notified of the original mistake. I have had several clients that were still fighting penalties from prior years long into our partnership.


Let’s take a look at five times in the lifecycle of a company where it makes sense to look at payroll service providers.

When to outsource your payroll:

payroll service providers

1. You are a startup with more the one person

If you are just starting a business, your time and capital are the most valuable resources you have.

You need to do everything you can to protect those resources. When we first started ERG Payroll & HR I thought I needed to do everything to save a few pennies. The more I learned to let go of the things that were not the core focus of the business, guess what, we grew exponentially!

Starting a business takes most of your time. You need to choose carefully the new skills you are going to take time to learn. I would strongly suggest spending your time learning skills that are all meant to help you develop new business. Learning how to do payroll properly when someone else can do it for a few bucks a month is not a good use of your time.

2. You are trying to grow your business

This is the category that most of our clients fall into. Anything and everything that does not contribute to the bottom line, should be automated. When you are growing a company, you need to be 100% focused on tasks that contribute to that mission.

If you worked for Facebook in 2008 and you asked Mark Zuckerberg about starting a new project or trying to monetize, he would ask you,

“Is this going to help us grow?

If it did not help Facebook grow, it didn’t happen. You have to have a razor-like focus on your goals and cannot let tactical tasks get in the way. You cannot have people doing payroll that are qualified to do revenue generating activities.

3. You have employees in more than one state

This one is pretty straight forward. The amount of time you will spend dealing with the Fed and multiple state agencies does not have the return on investment of other activities you could be doing. You should hand these responsibilities off to an organization that has already navigated the minefield of working with different state and local jurisdictions.

Trust me, you don’t want to get involved in dealing with the withholding and unemployment departments for multiple states along with the IRS. You can plan on spending hours every quarter waiting on hold, being transferred, being directed to technology that does is not working properly (because it is the gov’t) and getting hung up on when they finally transfer you to the right department, only to start over again. Oy.

4. You are not detail oriented

If you are a small business owner or executive and you are more of a “big picture” thinker than a detail junky, you need to let a payroll provider handle the back end. All it takes is a couple of small mistakes and you are spending additional hours of your precious time every week dealing with governing bodies instead of growing your business.

I have had clients that are still dealing with IRS issues from months and even years prior to us taking over their payroll. The IRS is never in a rush to help you solve your issues. The longer it takes to clear up your mistakes, the more penalties accrue!

5. You have between 50 and 200 employees

This is a bit of a moving target, but if you have more than 50 employees and you are subject to the employer mandate (free guide to the mandate here), it is going to make sense to partner with someone who is doing the reporting for other companies rather than learning a new discipline for yourself.

The reason I cap this out at 200 employees is because as you scale it might make sense to hire a person to handle the process in it’s entirety and focus on payroll only. If you have more employees than this and your workforce fluctuates, you should evaluate the ROI of a partnership. Often times you can have HR/Payroll team members working together that are not doing solely payroll up until that threshold. Once again, this changes dramatically based on the complexity of your industry/geographic footprint/risk aversion, etc.


While this list is not all inclusive, these are opportunities for you to evaluate who and when you should partner with to outsource your payroll. There are plenty of great payroll service providers out there and I believe you should try to find one that matches not only your needs, but your company culture so you can have a great personal fit.

You should not have to change payroll services often, so make sure that the partner you choose is aligned with your goals for the next 18-24 months and can handle any foreseeable complications that might arise.
I look forward to your comments and feedback.

Read Full Article on https://www.ergpayroll.com/when-to-outsource-your-payroll/

marketing for fitness

Staying in Front of Your Audience

Do you ever get the feeling you are being followed? You’re not crazy. You ARE being followed…around the Internet, that is, based upon your search history.

As a fitness marketing professional, it is my job to ensure I am on top of the latest trends in digital marketing so that I can apply that knowledge to campaigns I am running for my clients. I am used to getting questions that begin with … “that sounds great, but how do I…” followed by a lot of silence while they wait for me to explain how they can incorporate a new trend into their own marketing campaigns. The silence was almost deafening on a recent webinar when I casually mentioned that if you aren’t using retargeting campaigns and look-alike audiences in their campaigns, they are leaving a potential windfall on the table. It honestly did not occur to me that the webinar participants had never heard of these words when they were being aggressively targeted themselves on a daily basis.

RETARGETING

Did you know that only 2% of website visitors purchase on their first visit? That means that 98% of people who visit your website or check out your offer for the first time bail without ever converting into a purchasing client. Sure, that 2% may become long-term, repeat customers, but if you’re letting the other 98% get away without purchasing anything, you are leaving a LOT of money on the table, and not yours.

Advertisers pay thousands of dollars to Facebook, Instagram, Google and YouTube for the opportunity to get in front of potential buyers when they’re actually looking for something to buy. Utilizing pixels, or pieces of code that live on landing pages, advertisers are able to capture your information and essentially follow you around the internet, and present you with opportunities to purchase what you’re searching for. The pool for potential buyers is deep, but so is the sheer number of companies who want to earn their business. This is why you have to ensure you are in front of the consumer when they are ready to purchase.

Fitness Marketing
Fitness Marketing

LET ME GIVE YOU A REAL LIFE EXAMPLE:

My niece is about to get her drivers permit and she has big (read: unrealistic) dreams of her first car. Last weekend, she asked my sister if she could borrow her laptop to research potential vehicle options and spent over an hour comparing body types and options and researching prices. Apparently, she spent quite some time researching Audi and BMW SUV’s as well as a few more reasonable Honda options.

Fast-forward to that evening when my sister went online to check out her Facebook feed. Lo and behold, there was ad after ad from local car dealerships and pictures of the “way out of her price range” SUV’s my niece had spent the day researching. How in the heck did that happen? She hadn’t researched these cars, why are ads for them showing up in her feed? Simple answer: retargeting from pixels to her computer’s IP address that had captured search history that day.

As most of you know, we specialize in creating fitness challenges for our clients and primarily utilize Facebook as our medium for advertising these challenges. Using Facebook pixels, we are able to capture information from prospects who do not take action on our offer. In this case, we are able to create a custom audience of people who seemed to be interested in fitness, body fat loss or nutrition and target them specifically based on this information. Through a retargeting campaign, we can provide them with more information about the challenges via email as well as provide them with another opportunity to click through to finish registration via additional ads and/or emails as well. If they fulfill the purchase, opt out or the campaign wraps up, the prospect is taken out of the retargeting campaigns. The best part about retargeting your audience, though, is closure. You can be sure you have done everything you could to get the sale before letting a prospect walk away without purchasing.

LOOK-ALIKE AUDIENCES

Working hand-in-hand with retargeting campaigns, the look-alike audience is the BEST way to get in front of a cross-section of consumers who exhibit the same buying patterns and interests as current members of your club. How is that even possible? Have you ever had a group of clients that were so amazing that you wished you could have a hundred more just like them? Wish no more. Facebook has made it possible for you to upload a list of your current audience and using an algorithm I won’t even pretend to understand, they are able to create a new CUSTOMIZED audience for you to market to.  You just “tell” them that you want to target people that have the same behaviors.

Both retargeting and look-alike audiences are only two of a plethora of marketing angles that pre-empt an online sale these days. If you would like to get more information about how these opportunities can help your own facility, we would love to chat. Make an appointment with us here to see how Profit Marketing Solutions can help take your company to the next level.

 

Source By:- https://pfmarketingsolutions.com/2017/10/03/top-of-mind/