Event Security

4 Must-Haves for Effective Event Security

News

It’s not just United Airlines that has to worry about the significant negative ramifications of the improper application of security. Events also can, and do, hit the media spotlight for all the wrong reasons—including unprofessional security being aggressive or mishandling a situation.

Whether you’re planning a board of director’s meeting, a product launch, or a customer program at the Olympics, you need an event security team that enhances your attendees’ experience and the client’s brand—not restricts it with prohibitive and/or unnecessarily overt protocols and procedures.

Event security today is no longer about having uniformed officers in key locations checking credentials and being ready to react if something goes wrong. To avoid danger and manage risk today you need to have a team that can proactively identify threats and the risk of those threats to your event, your participants, and your organization. That team not only needs to be able to physically secure people and assets from serious threats such as terrorism, but also protect your organization’s reputation and brand, and mitigate the risk of litigation.

Your security team should embody these four key considerations that will help ensure your event is both safe and successful.

1. Function as an enabling service

Event security should be about facilitating clients’ requests, staying dynamic and flexible, working to get to “yes,” and, if there are issues, offering alternatives. The aims and objectives of the event should be enabled by the security plan—not inhibited by it.

For example, if a social media analysis identifies a protest group as planning to target the event, instead of increasing overt security and affecting traffic flow, you should be able to implement a proactive intelligence operation that identifies members of the protest group pre-arrival, monitors their plans and the key potential troublemakers closely, and covertly manages the protesters onsite or stops them at entry points. It also could call for initiating dialogue with the protest group to help facilitate the protest in a safe, non-disruptive manner.

2. Protect people, assets, and reputation

Event Security

Brand, reputation, and stakeholder perception are also key assets—not just when it comes to clients and VIPs, but also members of the public, staff, and media. The security provider will most likely be the first point of contact for guests as they arrive at the event, and their first impressions will shape their overall view of the event. A best-in-class corporate event security provider will deliver not only the operational plan to provide comprehensive security coverage, but will also have a complete understanding of the strategic intent of the client and shape the best plan to achieve it.

3. Know what you are talking about

To be able to design security commensurate with risk, your security team first has to quantify and qualify that risk. It should know the “ground truth,” and complement it with a thorough understanding of best practice security methodology. Intelligence gathering and risk assessments are key. Use of training exercises and tabletop planning sessions help build trust and common understanding.

It’s vital that your security team understands the decision-making process and who has responsibility for key operational decisions in the event of a serious issue or incident. Relationships matter—the provider should have access to the range of official agencies and local law enforcement who will have interest in the event and be involved in any response to an incident.

4. Offer combined and collaborative planning from the outset

The security planners should work in partnership, and be embedded with, the event planners and client stakeholders from the outset. Security plans developed in isolation or added as an afterthought will lack cohesiveness, and likely would inhibit rather than enhance the success of the event. The security team should partner with all other functions and assist and advise them to ensure that security awareness becomes an enduring thread through all planning functions and the subsequent event delivery. 

Today, you need high-quality security (not the cheapest), at a level that is commensurate with your event’s risk to physical and reputational safety. The modern security team facilitates client logistics, liaises with multiple components, and pro-actively avoids danger. 

Mark Deane is CEO of ETS Risk Management. His experience stems from his career as an operational officer for the British government, where he specialized in counter-terrorism and security. ETS Risk Management has planned, managed, and implemented numerous major event security and risk-management operations ranging from Olympic corporate sponsor programs, through to large conferences around the globe.

Recording Studio Techniques for the Record Producer and Recording Engineer

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As with any other art or craft, it takes a long time to learn to be a good record producer or recording engineer. But unlike a painter or musician, the producer or engineer has to be content with his or her work going largely unappreciated by the general public. Most people, when they listen to a record, CD or tape, hear only the music. The techniques that were employed to record that music raise only there merest flicker of interest.

But when you make recordings yourself, if you have what it takes to be a producer or engineer, you begin to hear all sorts of things that at first inspection seem to have nothing to do with the music itself. You hear the ambience of the recording studio diadan holdings, the low 50 Hz or 60 Hz buzz of a guitar amplifier, snare wires rattling in sympathy with one of the tom toms of the kit. All of these are actually part of the music too, to the producer or engineer. It is not merely the notes that are important; everything that can be heard on the recording is an integral part of the listening experience.

It is in the nature of things that in any field of endeavor some will achieve greatness, some will fail miserably, and the great majority will be average. Take a look at your CD collection and you will find that this is true for producers and engineers. Chances are that you will be able to pick a couple of discs that, disregarding their musical content, sound really excellent. There are almost certainly a couple that, although you like the music, you just wish they had been better recorded. But the majority of discs in your collection are almost bound to be in the ‘average’ category.

What does this mean? One factor that is certain is that a few record producers like Eileen Richardson Nova Scotia and recording engineers are much better at their craft than the rest. Another factor is that on certain recordings, the interaction between the people involved – musicians, producer, engineer and studio staff – results in them all raising their game beyond their normal abilities on that one project. This theory also implies that there are a lot of people doing an everyday job turning out workmanlike but unexceptional recordings. Let’s try and improve a little on that.

Now it’s time to listen to some music. Take out a really good sounding album, and one that is average. Have a good listen and compare. Try to pick out all the factors which, to your mind, distinguish the excellent from the run of the mill. Listen really hard to the individual instruments and form an opinion about what they sound like – bright, brassy, fat, thin… there is almost an infinite number of adjectives that can be used to describe sounds. But if you make an effort to put the characteristics of a sound into words, you really have to listen precisely to that sound. Now you are training your producer’s ear.

Author Information At : https://angel.co/eileen-richardson

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Moving Companies Edmonton

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Whether you are moving a piano, stove, or refrigerator, or moving your entire household, moving can be an ordeal or it can be as easy as picking from the moving companies Edmonton has to offer. Helping Hands Family Movers is one of the best appliance movers Edmonton has and is always available for moving single bulky items like the piano you just bought at an estate sale. For mini movers, Edmonton has no better than Helping Hands Family Movers. And, for long distance moving companies, talk to us at Helping Hands Family Movers. We can manage your move across town or anywhere in the province of Alberta. Of the moving companies Edmonton offers, one stands out for integrity, reliability, excellent service, and fair prices. Choose the company with an A+ rating with the Better Business Bureau for their track record of safeguarding client belongings and personal information, honest business dealings, and trust in the Edmonton community. Choose from the best moving companies Edmonton offers, Helping Hands Family Moving. If you are getting ready for a move, here are some thoughts about what you need and what you need to do.

Getting Ready for a Move

Before even choosing from the affordable Alberta moving companies has, there are a few things to do that will make the whole process go a lot smoother.

Clean House

Before any home moves, Edmonton residents should start the process by cleaning the house. A good friend of ours retired from military service and was moved back from Europe where he had been stationed with NATO. The German moving company applied their usual Teutonic thoroughness in packing up everything, including the trash under the kitchen sink, and made sure it was delivered with everything else to his new home in Edmonton!

The point of this little example is that you do not want to pay for moving things that you will probably throw away next year anyway. If they clean house before home moves Edmonton homeowners not only save on moving expenses but arrive at their new home with a lot less clutter weighing them down! Before looking for moving companies Edmonton homeowners need to host a garage sale make a few trips to donate things to a local charity.

Organize

Starting at least two months before moving, make a list including all subscriptions, organizations, and people who should be notified of your move. Get a change of address form from the postal service. Make sure that your bank, insurance agent, doctor, veterinarian, friends, and family all know when you are moving and your new address.

Cancelling and Reordering

Another list you should make will include providers of utilities and other services such as your gas, electric, water, internet, cable, and telephone providers. Make sure to include services such as window cleaning, lawn care, and pest control so that you will not continue paying for services at your soon-to-be old address.

Labeling and the Essentials Box

As the move draws near, take the time to segregate important things that you will need right away, do not want out of your sight, or are of such monetary or sentimental value that you want to take them by hand to your new home. Everything that you pack before the movers show up should be accurately labeled. Otherwise, you will spend hours on the receiving end looking through every box for a single necessary item. An “essentials box” should be packed and set aside before the movers arrive to start their packing. And you need to make sure to tell the movers to put that box where you can easily find it in your new home!

Essentials Box

  • Map of the new area
  • Medications and eyeglasses
  • Aspirin or pain reliever
  • Toilet paper
  • Toiletries (soap, shampoo, razors, etc.)
  • Snacks
  • Disposable plates, cups, and eating utensils
  • Coffee maker or instant coffee and tea
  • Box cutter or knife
  • Alarm clock
  • Extension cords and batteries
  • Bedding and linens
  • Change of clothes
  • First-aid kit
  • Basic cleaning supplies and paper towels
  • Flashlights
  • Garbage bags
  • Plastic trash bags
  • Work gloves
  • Scissors
  • Screwdriver and hammer
  • Light bulbs
  • Pet supplies
  • Toys and games for the kids
  • Shower curtain and towels
  • Tape and dispenser

Things Not to Pack

The moving companies Edmonton has will not pack and move certain items. These include combustibles like lighter fluid, gasoline, paint thinner or pesticides. For a short move across town, you can take these in your car (with the windows rolled down) or make a gift of them to your neighbor.

Selecting from the Moving Companies Edmonton Offers

As you are organizing, getting rid of junk, and making sure that your mail will be forwarded to your new address, you should start thinking about the affordable moving companies Edmonton has, the long distance moving companies Edmonton offers, or the mini movers Edmonton lists, all depending on the nature of your move. Check around and you will find out who does just does just local moves and who the long distance moving companies are. Make a short list and then focus on finding someone who is available when you need them, who will be easier to work with, who are the affordable moving companies Edmonton has for your kind of move, and who will come out and give you a written estimate of what the move will cost.

Helping Hands Family Movers Are Your Best Choice

At Helping Hand Family Movers we have been moving families and businesses in the Edmonton area and throughout all of Alberta for a decade. Our high level of service has given us a strong reputation that brings more business to our door. If you would like references from past customers we are happy to supply them. We have an A+ Rating from the Better Business Bureau based on our honest dealings and integrity. Of the appliance movers Edmonton has to offer, the long distance moving companies, and the most affordable moving companies Edmonton boasts, we will always be your best choice to get the job done on time, without fuss, and at a fair price.

Debate over time-of-use electricity rates and impact on price of electricity in Ontario

News

Ontario’s Regulated Price Plan (RPP)-time-of-use electricity rates have garnered criticism for their impact on the price of electricity in the province. Energy savings activists believe the three-price system is too confusing and doesn’t influence customer behaviour. Others argue that the rate structure has not led to reductions in peak demand and has penalized some clients, such as businesses that keep regular 9 to 5 hours.

The issue has come to the forefront in Ontario’s provincial election campaign, with the NDP suggesting the immediate elimination of RPP-time-of-use rates. In replacing time-of-use rates, the NDP suggests switching to a flat charge of kilowatts per hour, which the party says would reduce the price of electricity in Ontario by an average of 17%.

According to Ontario Energy Board data, rural Hydro One customers pay delivery costs that are significantly higher than urban customers, the NDP hydro report says. That is compounded by the fact that many customers paying higher delivery costs are the same customers without access to natural gas for heating, who are then forced to use expensive electric heat. The NDP pledges to change the system so rural and seasonal Hydro One distribution customers pay the same delivery costs as current Hydro One urban customers, as well as ensuring businesses pay delivery only for the power they use.

Still, Active Business Services are those who believe that setting peak, mid-peak and off-peak hours for electricity use is a good idea. “Let consumers know there is a difference between on and off peak drives behaviour to eliminate portions of energy consumption, perhaps more so than actually shifting the load,” says Andrew Pride, an engineer and energy management consultant, in an interview with Canadian Property Management.

However, Adam Krehm of O’Shanter Development notes that for his company, the largest electricity loads are at periods of peak demand. “Something like the electricity load in the elevator is very difficult to control. If everybody leaves to go to work around 8 a.m., you can’t shift that load,” explains Krehm. “But what you can do, when it’s time to replace them, is install the most energy-efficient system. That’s what we’ve been doing where we’ve had the opportunity.”

Active Business Services’ team of expert consultants works with companies on their energy requirements, looking for ways to maximize efficiency. Following a thorough research process, which includes the study of a business’s historical electricity consumption and load profile, ABS will produce an in-depth report on a company’s energy needs, including suggestions for change.

The aim is to develop and determine the most effective purchasing strategy that best mitigates risk to volatile market prices, particularly in Ontario, where, at least for now, many businesses are tied to the RPP-time-of-use system.

Author: Active Business Services

Active Business Services is an energy management firm that has dedicated the last ten years to providing Canadian commercial and industrial customers with natural gas and electricity supply and risk management solutions.

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Innovation In Textured Commercial Concrete Coatings Technology

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Nanokote Pty Ltd specialises in the engineering, manufacturing and sales of specific nano coating materials for glass, metals, plastics, concrete and textiles. Nanokote was set established in 2005 as a marketing and distribution company within Micronisers Pty Ltd but has since expanded into being a manufacturer in its own right and is quickly developing a reputation as one of the very few nanotechnology companies successfully commercialising products on a global scale.

“Our globally patented coatings are all manufactured in Dandenong, Melbourne Australia and Dallas, Texas USA,” informed Simon King, Nanokote’s Technical Director and CEO. “We also have distribution partners in the US, EU, Singapore, Malaysia, Thailand, and Vietnam.

Nanokote products with hydrophobic and oleophobic functions are available for many surfaces, including glass, metal, wood, plastic, mineral undercoats, textiles and leather and ensure surfaces maintain their clear and clean appearance longer and allow superior glass visibility and presentation of other surfaces. The enhanced surfaces can also be effortlessly cleaned with less and more environmentally friendly cleaning products.

“Our latest innovation from our Melbourne plant is PrimoGuard Texture, a new concrete spalling repair that can be applied using all traditional methods: roller,” said Simon. “We’ve been working with government road, rail, power and water authorities globally for eight years supplying our standard PrimoGuard Flat which was primarily developed for application on highly stressed concrete surfaces for prevention of concrete spalling repair. PrimoGuard is an organometallic coating, that is, it has both organic and inorganic components. Compared with traditional commercial coatings that are inherently organic, such as polyurethane, acrylic, or styrene acrylic, our hybrid coatings have some exceptional properties.”

PrimoGuard Texture is a modified polysiloxane hybrid for the decorative protection of concrete. PrimoGuard provides excellent protection from commercial concrete coatings combined with permanent anti-graffiti and easy to clean/self-cleaning functionalities. It has outstanding resistance to corrosion, better weatherability than aliphatic polyurethanes and acrylic paint technology and is available in a range of profiles and colours. Normally only requiring one and no more than two coats, PrimoGuard can be applied directly to dry or damp concrete. This replaces typical competitor systems of a standard four coat system, primer, two separate coats of roll on acrylic 24 hours apart, followed seven days later by two pack polyurethane anti-graffiti top coat.

“Typical competitor systems cannot offer a warranty on textured surfaces due to the topography of the surface,” added Simon. “ProGuard™ has a ten year warranty and is approved by the German, Swiss, Australian and US Governments. It’s certified for VicRoads Sec.685 and WA Main Roads for anti-graffiti. It also meets all Green Star rating requirements with a low VOC content of 63g/litre.”

PrimoGuard Texture is suitable for a wide variety of civil and community projects including hospitals, sports stadiums, shopping centres, apartment buildings, aquatic centres and car parks. It is being applied to the $1.2 billion Perth Children’s Hospital currently under construction on the QEII Medical Centre site in Nedlands and due to open to the public in late 2016.

Nanokotes R&D staff in Dandenong have been working hard to expand their coating range and a single coat for mild steel, meaning no priming is necessary, will be released early in 2016.

“Our manufacturing plant in Dallas, Texas USA opened earlier in 2015 after a successful tunnel project in the Rocky Mountains in Colorado,” continued Simon. “Our coatings fill a gap in the market, having the flexibility to apply a single coat to concrete, damp or dry, in a wide range of weather conditions, from temperatures as low as 2°C and 95% high humidity is a real advantage and one that our customers are welcoming with open arms.”

Calgary Printing Advantages

News

Once your business has been incorporated and is ready to deliver its products and services, the first step is to make your target audience aware of what your business can do and how you differentiate yourself from your competitors. Once your corporate identity has been established it is important to find a responsive, high quality Calgary printing services firm that is able to provide printing and copying services that are tailored to your needs. There are many advantages of working with a good Calgary printing company.

Choosing the right printing company is vital to the success of your business. As the owner of a small or medium-sized business, your choice of printing and copying services could determine how quickly your marketing and advertising material is available to your customers. From premium economy business cards to brochures, flyers and even the forms your business uses, a high quality, local printing company such as Calgary Economy Printers can provide affordable full color printing solutions that make your marketing campaigns run smoothly.

Calgary Printing – Advantages of a Premium Printing Company

When you choose the right printing services, you give your business a boost. Some of the key advantages of working with a top Calgary printing firm such as Calgary Economy Printers include:

» Speed – Most small and medium businesses are far more responsive to their customers than large enterprises. Whether you need premium business cards printed for an upcoming business trip or tickets to an event that’s just days away, a proactive printing firm needs to be able to deliver on time, every time.

» Accuracy – While ‘printer’s devils’ – glaring errors in printed matter – are an accepted part of  daily operations at a full color printing company, they can cost clients thousands of dollars. Printing inaccurate information could result in a misrepresentation of services or even the risk of a lawsuit. Choosing the right printing company that uses several stages of quality control can ensure that the information on your corporate brochures, business cards printing and flyers is accurate and appears exactly as you want it.

» The Extra Mile – While any full color printing company can offer standard printing services, choosing a premier print firm such as Calgary Economy Printers brings the added advantage of going the extra mile to fulfill your order. Whether you are a new company or an established firm, short orders and rush situations are going to be a regular part of your business, so working with a print firm that shares your commitment of going the extra mile can pay rich dividends in the long term.

Working with Calgary Economy Printers is a step in the right direction to making your print collateral stand head and shoulders above that of your competition. For nearly three decades, Calgary Economy Printers has been the printing company of choice among thousands of businesses in Calgary, Banff, Okotoks, Longview, Cochrane Crossfield, High River, Camrose, Canmore, Brooks and the picturesque town of Turner Valley.

Why You Need AC Wholesalers For Parts & Installations

News

Do you need help finding the correct air conditioning parts and components in order to repair an air conditioning unit? While of course an air conditioning technician has to be qualified, they still need to have first rate air conditioning parts in order to do their work. Advance Heating and Cooling do not just provide AC Ducted Heating Installation and repair services, but we are also the best AC wholesalers in Sunshine and the surrounding area.

Our expertise will help your business

Not only do the team at Advance Heating and Cooling have expert knowledge on air conditioning parts and components, but we also have the professional contacts, the warehouse capacity to store all of our supplies, and technical knowledge in this field to assist our customers.

Many of our clients are tradespeople work in the building and construction industry, and when they are working on constructing new homes, offices, and other buildings, they often also install some sort of climate control system. Advance Heating and Cooling offer various high quality products from leading brands for fittings, heating and air conditioning parts and units, plumbing equipment, and much more, hat can be used for domestic, commercial, and industrial applications for both big and small jobs.

We keep in mind the individual needs of each customer and the specific requirements of their job, offering our customers solutions as well as products. The high quantity of products we receive from manufacturers allows our customers to save money when purchasing our top tier equipment. We are AC wholesalers supporting Sunshine-based tradespeople and keeping local businesses active.

lazada seller

Google Ads for Lazada Sellers – How Lazada Sellers Maximize Their Sales with Adwords

News

Planning for a successful Google AdWords campaign requires you to know

  1. how to appear for relevant searches in Google
  2. how to manage your spend on advertisements to generate sales

Unfortunately, most sellers and brands I’ve worked with don’t know who sees their ads or the conversion rate from their ads.

As such, it’s important for sellers to understand the google ads (type of advertisements and strategies) available to them before they start diving into serious advertising spends.

If done well, google advertising has the ability to create significant revenue and organic search rank for Lazada sellers (since we know Lazada’s search engine relies on sales last 15 days and sales last 30 days to determine search rank).

Common Types of Google Ads Used By Lazada Sellers

Google is an advertising giant that has control over a massive audience. When you schedule an ad with this Google, you are almost guaranteed to reach a large audience on the very first day of your advertising. Google has several advertising solutions for different seller needs. The most common are:

  • Google search ads

Google search ads appear after a user makes a search using the platform. They have an ‘Ad’ prefix to show that they are promoted. You, as a seller, can dictate what to include or what not to in the advert. You can see an example google search ad below:

  • Google shopping ads

These are Google’s advertisements that have a ‘sponsored’ tag at the top when a user searches for a product on google.

For a Lazada seller, this is considered to be one of the best ways to advertise since it incorporates images that are more likely to be clicked by a prospect. You can see an example of a Google shopping ad below:

  • Google re-marketing ads

Remarketing ads allow you to follow a prospective customer around the web with the intention of trying to persuade him/her to return and buy a product that they previously viewed but did not purchase.

This is how it works – if a person visits your website and then leaves, then an advert that is related to the products you are selling will follow them in most of the other sites they are viewing. This is meant to convince undecided buyers to come back to the website. It is also common knowledge that most customers like to compare products over different pages before settling in one place so following them with an remarketing ad may shift their attention into your site at the end.

Right now, remarketing ads tend to have the highest return on investment.

  • YouTube Display Advertisements
lazada seller

This type of advertisement needs you as a seller to come up with images, videos, and audios since it doesn’t rely on text and will appear within Youtube in a video format.

Here, you can display your ads using either the interests or demographic that you set. You can also set your ads to appear for certain Youtube search terms.

The Numerous Attribution Models of AdWords Campaigns

You can choose advertising from different attribution models so that you increase your path of conversions. Basically, attribution modeling refers to the method for calculating which advertisement resulted in a conversion (since it’s possible that a buyer might have seen more than one of your advertisements). Google AdWords offers six models already known from Google Analytics, which allow for attribution on the following.

  • Last Click Attribution

In this method, the last indirect jump determines all the conversions. Here, you need to add indirect links since no conversion is sent to the tracking tools for any conversion achieved from accessing the shop directly.

  • First click

It is the initial click that takes place within the early 30 days. It takes place during the cookie lifetime of a product display on a channel.

  • Linear

Distributes conversions on all channels equally.

  • Position based

Both the initial and last clicks are given the same weight. For instance, the first and the last click are both given 40% while the intermediate gets 20% share.

  • Time-based

Shows the total in Google AdWords interactions (ad clicks/impressions). It helps in completion of conversions.

  • Data-driven

This compares the converting customers vs. those who don’t and depends on those who have clicked on the advert. Data-driven attribution can give you guidance as a Lazada seller on how to position your ads.

Several of these models could be appropriate for your company and attribution is frequently a hot-topic in online advertising circles. If you’re a small seller, I would encourage you to not spend too much time on attribution modeling. If you’re a large seller, you can test attribution modeling for a defined period of time in your AdWords account to determine what is the best approach for you.

Always Use Conversion Tracking

Google has a tracking mechanism for all the activities taking place after a user clicks on an advert. You should take advantage of this accurate tracking as a seller to boost your e-commerce shop and better understand the cost/benefits of your advertising.

By using conversion tracking, you can gain some knowledge of how many conversions your advertisement makes and work out a break-even analysis.

You can also judge how much revenue your costs make and the campaigns that perform best or worst.

Remember, it is not just about having more people visiting your products but having them convert into sales.

Always Define Your Goals

You should have in mind what you are willing to spend on every conversion before using google advertising. This way you can make the entire procedure add profit to your business as a Lazada seller.

We can walk thru a simple example for you. I sell basketballs and make $5 profit per basketball sold. Accordingly, if I can generate a sale for $5 in google ad spend, then I break-even. If I can generate a sale for less than $5 of google ad spend, then I’ve found what I like to a call a ‘money tree.’

The following technical tips will help you control your goals:

  • Set Your CPR at maximum

CPR refers to the cost per revenue structure. It is a ratio between the turnover and cost in your business. The investment amount often is a personal decision and is based on the profit margins and discounts of individual products.

The advantage of setting your CPR at a maximum is to maintain a constant revenue cycle.

  • Have the right account structure

Campaigns and ad groups define the structure of your account. You should, therefore, develop each basic structure individually for great performance and product portfolio. Setting up your ad structures correctly will allow you to AB test as well.

  • Have the right content structure

Content is just about everything in advertising. If you don’t have the right content, then you are on track to tragedy even when you use advertisements.

In addition to good content, you should also know how to use the right keywords. Separate generic from brand keywords for better success.

Brand keywords rarely get any competition and get a high score on google. This will make you pay lesser click rates for your ads when you use them. The performance of a brand campaign mostly lies in the familiarity your shop has or demand so unless you are a large seller, I usually advise advertising toward the specific products.

  • Structure your ad groups well

Each search term grouping should have an ad group. Consider the following for ad groups:

  • The advertisements that are on an ad group should be aligned with the search term.
  • An entire keyword set has variations in search term.
  • The landing page should be similar to the ad and search term. This makes it easier for a prospect to find whatever they are looking for.
  • There should be high consistency in the landing page content and selected keywords. You should also have an impressive CTR so that you get a high score from google on the keyword. When you have a high score, the cost per click goes down.

Effectively screen your web traffic

Remember that its not always about the traffic alone but also the conversion it brings. In general, traffic brings no value but conversions bring revenue and profit.

The prospect must be able to easily find what he/she is looking for after gaining access to your site thru clicking on ad. If he/she cannot, you will have many clicks and no sales or conversions.

The best way to work around this is to work with your keyword options and setting negative keywords appropriately. Doing so will help to reduce your costs when paying for google ads.

Continuously Improve Your Campaigns

It’s nearly impossible to start advertising and get it perfect the first time. For this reason, you need to set a bi-weekly cadence to check the performance of your campaigns and optimize them using the tactics I’ve outlined above.

I encourage you to test the waters with google ads to promote your products. Using google ads can be particularly beneficial when you are launching a product or right before a campaign because we know that you can increase your organic search rank in Lazada with sales last 15 days and sales last 30 metrics (which will get a boost via your ad conversion)

That’s it. What do you think? Are there other critical tips that we’ve missed? If so, please let us know in the comments section.

If you liked this article and felt it helped your business, please sign up for a free trial at spltdragon.com today and improve your sales! Alternatively, please share this article with your seller friends.

Rich Media

20 ideas for Rich Media Mobile Ads

Technology

Using Rich media mobile ads as part of a digital cam­paign is stead­ily becom­ing a key strategy. These types of ads are up to four times as effect­ive as stand­ard ban­ner ads in terms of click­through rate, accord­ing to a report from Opera Medi­aworks. How­ever cre­at­ing rich media ads on mobile devices is much more com­plic­ated that cre­at­ing flash based rich media that has be pre­val­ent on desktop com­puters for many years. Even though we now have ways to serve rich media there can often be a lot of browser dis­crep­an­cies and code con­flicts on the sites that serve the ads. This is why many brands and agen­cies are rely­ing on ad plat­forms to make the whole pro­cess much simpler.

In our opin­ion the the best tool for deliv­er­ing Rich Media for mobile plat­forms is Cel­tra. They have an excel­lent an “AdCre­ator” cre­ation plat­form and track­ing. How­ever there are many other excit­ing ideas from other ad plat­forms includ­ing Amo­bee, Air­push, Google Doublel­click and Smartad­server.

Here are some ideas for Rich Media Mobile Ads all of which are now ready to use via the vari­ous ad serving platforms.

3D

Amo­bee have a 3D Ad plat­form where ele­ments can can be rotated in real time whilst tilt­ing the mobile device. This is is a great way of show­cas­ing products.

ANIM­A­TION

This is an obvi­ous one. How­ever tools like AdCre­ator and Google Web­Designer allow us to now cre­ate rich anim­a­tion in mobile ads in a sim­ilar way to Flash. This means that recently pro­duc­tion time for anim­ated mobile ads has been greatly reduced.

AUG­MEN­TED REALITY

Using a mobile device and a prin­ted magazine you can cre­ate some inter­est­ing ads. The example below is taken from a cam­paign cre­ated for eBay on the Amo­bee plat­form. Users hover over cer­tain images in the magazine to reveal extra content.

TWEET A BRAND MES­SAGE

For this idea a pre-populated list of tweets appear in the ad. The users then taps on which tweet they want to send, this integ­rates with the Twit­ter mobile app. It lets you choose which mes­sage to the user sends, this means you can also include hastags.

TAP TO CALL

If you have a phone num­ber dis­played on your ad remem­ber with mobile you can tap it to make a call mobile devices.

CLICK TO DOWNLOAD

Mobile users nat­ively use apps, so why not ust­l­ise this. Have a link to down­load the app in the app store.

COUNT­DOWN

Users can see a count­down and date when your product or ser­vice will launch, this date can also be added to the calendar.

DRAG

Inter­ac­tion a using drag and drop mech­an­ism works well on Smart­phones, the touch­screen lends itself well to these type of phys­ical activities.

FOURSQUARE

App installed on users mobile phones can be used to good effect. For example with Groupon users can expand a ban­ner to find a store near them and get a coupon. They can then click on a loc­a­tion and check in with foursquare. Once they have checked in the coupon becomes unlocked.

GEO FEN­CING

Rich Media

In mobile ads we can tar­get ads so they only dis­play in cer­tain loc­a­tions i.e areas of high dens­ity shop­ping. This is a great way of tar­get­ing cus­tom­ers only in the rel­ev­ant location.

GYRO/TILT

There are many oppor­tun­it­ies to use tilt in mobile ads. Types of uses might include tilt to change col­our, tilt to go to next scene, shake to randomise.

INS­TAGRAM

In mobile ads Ins­tagram images can be inter­grated, users can also take a pic­ture and share.  Cel­tra seem to have good integ­ra­tion of this.

MAP

It might be a good idea to integ­rate Google maps in your mobile ad, espe­cially if you want to show the loc­a­tion of phys­ical stores. Mobile devices are used often for nav­ig­a­tion, so it makes sense to do this.

PAINT

Like other sys­tems of inter­ac­tion, paint is a good way to build user engage­ment. Ideas could be a quick paint­ing com­pet­i­tion or adding you own sig­na­ture to objects.

PUZZLE

Puzzles are a great way to engage users, often for hours! Below is a puzzle game built on Centra plat­form for Wiz­ard of OZ.

REAL WORLD IMMERSION

Amo­bee have a good example using tilt to show a vir­tual world over­laid upon the real world.

SHAKE TO REVEAL

Google have a good example where users can shake to reveal ads. In their example they use a snow globe that reveals a mes­sage on shake.

SWIPE

Swipe is another tech­nique that is very sat­is­fy­ing on touch­screen device. This is good for ideas that involve swip­ping – such as swipe to cut, kick and reveal more con­tent. Below is an example by Centra for snickers.

SLIDE

A slide mech­an­ism can be used in many way such as to reveal more con­tent or in more cre­at­ive ways. Mobileads have a good example where the user can swipe between one ad and the other using a divider in the centre of the ad.

WIPE

Wipe works like tra­di­tional scratch cards, so in that sense it’s quite organic and feel “right”. Below is a great example from McDonalds.

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News

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