Nowadays data is currency for all organizations. The companies maintain a lot of data related to their business. The data could be about their customers or finances or related to their operations. Business analytics is the analysis of this data with different dimensions in order to aid the company in the decision making process. The company uses the data to gain insights that can be used to implement strategic business decisions which further can optimize the entire business process. Thus, a company gains a competitive advantage because of these insights.
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