All over the world, there’s been an increase in the number of dentists practicing personally or running associate practices. With this increasing number, several dentists find it harder nowadays to attract new clients to their practices. Besides attending to the needs of patients, dentists are also in charge of thinking up ways to get new clients. Luckily, there are a few ways you can effectively use to make your practice get the attention of more people. Starting from having an excellent dental business plan Chicago, here are 5 ways to attract new clients for your practice.
1. Know Your Market
In marketing your business, your first step is identifying your potential target market. Ensure you have a clear idea of the people you’re trying to attract to your business. You don’t have to tailor your strategy to focus on just one set of people as potential clients. You can make your marketing strategy attractive to everyone with a slight emphasis on your clearly defined target audience. With a proper market study when writing your dental business plan Chicago, you can know your potential market.
2. Go Digital
After you know your target market, the next thing to do is find out the fastest way to reach them. Fortunately, thanks to the fact that everyone is now on social media, marketing online is a great idea. Reach out on social media platforms, have an active engagement and interaction level to build a following online. With this, your business can reach a wider audience of people. Also, try to build up your ratings on review sites. Nowadays, several people patronize businesses just based on their excellent reviews online.
3. Interact With the People around You
While building your online profiles, don’t forget the people in the local community of your dental practice. These set of people will be your first clients, so you have to find a way to get active within the community. You can set up an event, offer a free consultation, have a display at an event, and so much more. Also, you can forge a partnership with other professionals in the areas. Maybe offer referral incentives to local health organizations and doctors.
4. Use Customer Referrals
For dentists that already have customers, make sure your practice provides excellent service to your customers. There’s no faster way to get new patients using customer referrals than quality service. A happy and satisfied patient will be more likely to refer you than a disgruntled one. Also, you can add incentives as rewards for customer referrals.
5. Always Follow Up
Another way to keep good customer relations is by giving the occasional friendly reminders. Your dental practice should have a catalog of all patients and prospective patients. Don’t be afraid to reach out to your already existing clients to inform them of any bonuses, customer referral incentives, and other information. The same goes for prospective patients.
Attracting new clients to your dental practice is easy when the right steps are taken. A well written dental business plan in Chicago will contain important market information to help you strategize properly. And with the few tips above, the growth of your practice is now in your hands. Start marketing!