Within the eCommerce Web Design Toronto industry, we usually hear much buzz about the design of the website. But we hardly give the attention that is needed to the content that is a large factor of the website design. I have seen us design a great site, only for the client to supply us with bulky, unreadable content. The content being unpolished and unstructured brought down the entire appeal of the website. Once we brushed up the content and implemented some of the strategies below, not only was the content better, but it made the website design appear better as well. Here are some things to consider when using content on your website.
Content is the Most Important Element of a Website
This is a bold statement to make. I believe without a doubt that content is what makes or breaks a website. A website that has a great design with poor content will simply not convert visitors, which is the goal of designing a website in the first place. Yet, one can have great content and a not-so-hot design and still convert visitors at a high conversion rate. Now imagine if that great web design had that great content to compliment it, the conversion rates would soar through the roof.
With content being the focal point of website design, it is important that we know how to structure it so it can increase conversions and make our websites look better. Here are some simple techniques you can use now to start increasing conversion rates and designing better websites.
Structure Your Content to Be Scan-Able
One of the most common problems I encounter with content on websites is that it’s not structured to be scanned. With that said, remember this one tip, “Websites are scanned, not read.” When you understand that most people aren’t going to read most of what you write, such as where to find Doctor jobs, you should start structuring your content differently.
Since people scan websites, you want to structure your content in small-sized chunks that can easily be scanned. Large bodies of text are often intimidating and no one reads a word of them. But when someone can see that the text is spaced out in sizeable chunks, they feel that it’s a quick read, which increases there chance of them reading it. Not to mention smaller paragraphs looks ten times better to readers. Break up those big paragraphs and allow your content to be easily scan-able, it will make your design better and increase conversions.
Utilize Different Formats
This is often overlooked gold. As a web designer, it’s easy to spend tons of hours on code to make the site beautiful. It is great to spend time on HTML and CSS, which often pays great dividends. But, we should also spend time formatting and coding our text.
Using different formats gives your content and text personality. Not only does it make the content more readable, it enhances your website’s design. You can use things like bolding certain words, using bullet points, sprinkling h1-h3 tags for different topics, and dividing the content up in different and unique ways.
These are things that are very simple to do but are often overlooked because of their perceived value. It is important that you understand how important your content design affects your entire website design. By investing time into structuring and formatting your content, you can design more attractive websites without doing much more work.