marketing for fitness businesses

THE ANATOMY OF A CAMPAIGN: COLD LEAD TO PAYING CLIENT

We are consistently told that it’s impossible to convert a cold lead immediately into a marketing for fitness businesses paying client…that it’s impossible to do what we do. But, campaign after campaign, we take completely cold traffic, funnel them into our nurture campaigns, and convert many prospects into actual, paying clients. It’s definitely not easy, but it IS possible.  I’ve spoken about this before – the fact that I would take a hot lead and paying client over cold traffic any day of the week and twice on Sunday—but the truth is, there is A LOT of work that needs to be done to get them there.

Anyone can provide you with a laundry list of people in your general vicinity and tell you they’ve got a list of leads for you. But, is it actually helpful in marketing for fitness businesses? Not really, not unless you’re able to vet them, nurture them and eventually get them to trust you enough to give you a try. The good news is that if you’ve got an email contact on file, you can automate most of the process to run in the background while you continue to search for more leads yourself.

marketing for fitness businesses
marketing for fitness businesses

Let’s start with the ad. You MUST invest in professional copywriters to create compelling copy containing words and phrases that are known to elicit clickthrus in conjunction with a killer video that gives a potential customer an idea of what it is you have to offer. Facebook statistics have shown that people interact with ads containing videos on a much more frequent basis than those with static images; however, only 3% of total ads shown actually have videos in them. Make sure you’re standing apart from the crowd! Beyond that, you must know and be able to describe exactly who your target demographic may be. Facebook Targeting allows you to choose your target based on age, gender, income, job, interests, location and more. Additionally, Facebook now allows you to upload a current client list into your ad manager that will then allow Facebook to use its datamining capabilities to create a look alike audience that mirrors the characteristics of your current clients.

Once you have their attention, the link should lead them to a clean professional landing page with a headline that makes the reader want to learn more, pictures that show the true value of your program and an offer that almost seems too good to be true. For our clients, we also do a split test of their landing page to see which version resonates more with their targeted demographic – in other words, we run two campaigns simultaneously that are linked to the same nurture campaigns. While your ultimate goal would be to convert the reader into a sale right from your landing page, the truth is that nearly 98% of consumers visit a landing page more than once and conduct additional research before completing a purchase. They need to be nurtured into trusting you before they will commit to purchasing any product you may have to offer. This is where the behind-the-scenes automation comes in. For our clients, we rely on an integration with Infusionsoft and ClickFunnels to get the job done.

Now, depending on how the prospect interacted with the landing page, we have several different email nurture campaigns that they are dropped into. For instance, if a prospect clicks on the landing page, clicks on the offer and just doesn’t ever complete the registration, their contact records are tagged as such and they are dropped into a 3-email abandoned cart sequence that indicates that they forgot something and asks them to come back and finish registration. These become your HOT LEADS. Each subsequent email is timed to send out a specific number of hours or days after the previous and the tone becomes much more urgent as the sequence goes on. The exit goal is for a prospect to make a purchase, so if they do purchase while going through the nurture sequence, their contact record is tagged as such and an email is sent out to both the client and the owner that a purchase has been made. However, if a prospect goes all the way through the sequence and do not purchase, the owners are sent a list of the prospects for them to reach out personally to encourage and close the sale. During this process, we also tie the prospects into a mobit abandoned cart SMS text message sequence. They are sent mobile messages in addition to the email messages. Don’t worry, though, the messages will stop coming in either form as soon as a purchase is made and they are also able to opt out.

We also have a re-engagement sequence set up for previous prospects for our clients who have shown interest in the gym and/or a program in the past, but they have not ever purchased. Our clients have already paid for these leads, so they can be retargeted for current programs. Again, if they have ever paid, they will be tagged as such and will not be nurtured again.

For our marketing for fitness businesses clients, we also run a lead magnet ad to a downloadable e-Book that sends them into a nurture campaign, ultimately explaining how the e-Book relates to the program that they’re running and alerting the prospect about upcoming start dates. This is completely separate than the nurture sequences that are initiated when someone visits the landing page.

Our end goal is to ultimately get sales for our clients; not leads. That’s why the background nurture sequences are imperative. Does it take a lot of extra time to set up? Yes. But, ultimately, wouldn’t you prefer to get money coming in than money going out to get a lead that may never convert?

Source: https://pfmarketingsolutions.com/2018/03/06/cold-to-client/

retirement investment plan

Why Retirement Planning During Young Age Is a Good Decision?

Retirement planning is the right allocation of savings for the retirement. It helps to achieve financial independence after retirement. One can retire comfortably with the right type of Retirement investment plan solutions. Start saving early so that you can enjoy your life.

Retirement investment plan involves identifying the sources of your income, estimating the expenses, and employing the right saving program, as well as managing the assets. Individuals start putting aside some of their current income for long-term savings and investment.

There Are Several Reasons Why You Should Plan for Your Future. Some of Them Are:

retirement investment plan
retirement investment plan

Spend Your Retirement Years the Way You Want

Many individuals start saving early so that they can spend the retired years the way they want to. Every individual may have some goals in life and retirement is the best time to fulfill your goals and transform your dreams into reality. You can be financially sound to be able to achieve your goals.

Taking Care of Your Kids

Many people face a lot of financial difficulties just because their parents did not Retirement investment plan. No parent wants to be a burden on their children. As a parent, you should protect your child’s future by planning your retirement. Being a parent, you should be able to take care of your finances and live a happy life with your kids.

Better Health

Almost all the people face health problems when they get old. There may be some situations where you cannot work anymore and at that time, savings can help you make sure that your health is good. You can take care of your medical expenses even after the retirement.

Avoid Work Pressure After Retirement

After working for long years, you may not want to work any longer when you grow old. If you prefer not to work after retirement, you should start saving from your early years. If you do not prepare for retirement, you may have to keep working to fulfill your requirements throughout the life.

It is essential to hire the best consultant to plan your retirement in the best possible manner. A professional will help you realize your dreams that you have for your retired years and help you make sensible decisions for your financial future. You should do some research over the internet and choose to hire the best consultants. Whether you’ve a lot of money or have a limited budget, you should start saving during your early years so that you can have a peaceful and comfortable life after the retirement. During the young age, the risk taking capacity of an individual is higher. Moreover, the financial commitment during young age is lower as compared to elderly people. There are a lot of options to save for your post retirement years. So, what are you waiting for? Start looking for the best agencies that can help you with Retirement investment plan so that you can enjoy this period to the fullest.

Every person wants to live a healthy and comfortable life during the elder years of their age. Retirement planning ensures a peaceful and happy retirement time. You can save money and secure your future with early financial planning.

Carefree Retirement is a one stop destination for all your financial planning solutions. The advisors plan the best retirement for the clients and help them live a comfortable life during the retirement years.

Article Source: http://www.carefreeretire.in/why-retirement-planning-during-young-age-is-a-good-decision/

crossfit pasadena

How to Burn Fat Quick

Most people come and see us because they want to lose weight, and they want to lose it fast. If it was easy, they would of already had done it. However, it is hard. Here are three things we have seen to speed that process up.

STEP 1: WATCH WHAT YOU ARE EATING.

We all know at this point that we need to eat better, but are we? First step is to watch what we eat. Write it down, record it in the app My Fitness Pal and calculate how many calories you are eating a day. If crossfit Pasadena can know how much you are eating then crossfit Pasadena can help you understand how much exercise you need to support your new diet.

STEP 2: FIND OUT WHAT YOUR LBM AND FAT MASS IS AT.

crossfit pasadena
crossfit pasadena

We all know the scale, but that is just the start. There are better metrics out there known as Lean Body Mass (LBM) and Fat Mass and tell us a more complete story about your body. If we know those two areas then crossfit Pasadena can help calculate a macro prescription to help you increase your Lean Body Mass (aka Muscles) and help drop your fat mass. The more fat mass we drop the more weight we will lose and get us to our desired results.

STEP 3: DO AN EXTRA WORKOUT 3X A WEEK.

Yes, we want to watch what you eat, however you want to speed up this process. If you are serious about your results you will need a “two-a-day” 3x a week. On those second workout days they need to be “Long Slow Distance” aka LSD. These low intensity workouts are great for building aerobic capacity and burning calories. These are best done either first thing in the morning before you eat (fasted cardio) or after your heaviest meal of the day so you can help your body digest the food more efficiently. You want to think about these workouts as a long walk or a light jog think 12 min mile pace and should be about 30 – 45 min.

These are just the tip of the iceberg. Check back weekly for new tips on how to lose weight.

Source: https://crossfitpendulum.com/how-to-burn-fat-quick/

12v battery charger

HOW AUSTRALIA COMPARE TO WORLDWIDE ENERGY COSTS

Across countries around the world, vary due to factors like infrastructure maintenance, government energy and climate change policies, local energy resources and diversity in generation assets.

Based on the figure below, it showed that electricity prices in 2014 from leading economies worldwide.

power inverter and battery charger
power inverter and battery charger

Australia’s power inverter and 12v battery charger prices, (at equivalent purchasing power exchange rates) were lower than the OECD average of 23.03 US cents per kilowatt-hour (c/kWh). At 20.47 US c/kWh Australian 2014 electricity prices are also low by overall international standards.

Purchasing power parity (PPP) is used to adjust the data to exchange rate differences and ensures a like-for-like comparison when buying the identical amount of goods or services in all countries.

Electricity for household consumers was the most expensive in Germany, Portugal, and Poland, while it was cheapest in the United States, Canada, and Norway.

power inverter and battery charger
power inverter and battery charger

The second figure shows the amount of a day’s wage to cover the cost of an average day’s electricity consumption, it uses average annual wages in US dollars (on a PPP basis) to calculate an affordability rate for electricity.

According to Electricity Gas Australia 2015, the average day of electricity usage is 15.52kW.

Australians use only 2.27 percent of their daily wages to pay their energy bills with the average income calculated at US$140.13. This is amongst the best affordability ratings when compared to the other 29 countries shown.

power inverter and battery charger
power inverter and battery charger

Over the 2004-2014 period, Australian retail electricity prices for households nearly doubled. These were mainly because of the need invest in network infrastructure due to the need to replace aging assets, but residential electricity prices fell in 2014/15 following the abolishment of the Australian Government’s carbon tax.

International consulting group NUS carried out a survey of industrial prices (which are based on individual contracts and so not necessarily publicly disclosed) for many years, industrial prices are important for the competitiveness of off grid solar system packages energy-intensive businesses.

power inverter and battery charger
power inverter and battery charger

After repealing the carbon price, Australia returned to the lower end of the 18 surveyed countries, after a couple of years being one of the more expensive countries.

Industrial prices have also become more sensitive to wholesale prices than household tariffs.

Source: https://positive.net.au/how-australia-compare-to-worldwide-energy-costs/

Lоft conversions

Loft Conversion – Why?

Thе need for an extra lіvіng space hаѕ bесоmе thе prime рrіоrіtу fоr mаnу hоmеоwnеrѕ. Lоft соnvеrѕіоnѕ hаvе bесоmе the nеxt big thing wіth homeowners аnd іt’ѕ no wonder when уоu соnѕіdеr all оf thе роtеntіаl uses fоr thіѕ ѕрасе.  Fоr ѕеvеrаl gооd rеаѕоnѕ, a loft conversion is a predominant сhоісе tо gаіn extra uѕаbіlіtу ѕрасе іn your home. This nоt оnlу rеduсеѕ thе expenses and hassle оf mоvіng to a new hоmе but also іnсrеаѕеѕ the rеѕаlе vаluе оf your home or property ѕіgnіfісаntlу. Lоft еxtеnѕіоnѕ аrе оnе of the еаѕіеѕt wауѕ tо gеt some аddіtіоnаl ѕрасе without thе hаѕѕlе оf rе-lосаtіng.

Lоft conversions are one оf thе most рорulаr major home іmрrоvеmеntѕ mаdе in thе UK еvеrу уеаr. Alоng wіth the addition оf a соnѕеrvаtоrу, thеу remain оnе of thе mоѕt cost-effective ways to add more living space tо a hоmе. Mоѕt hоmеоwnеrѕ wаnt a full lоft conversion; соmрlеtе wіth a new ѕtаіrсаѕе to access the nеw rооm. Others juѕt wаnt аn area suitable fоr оссаѕіоnаl uѕе оr nееd еxtrа ѕtоrаgе. A bаѕіс соnvеrѕіоn will nоt add tо thе value of your hоmе іn thе same wау a full conversion wіll, but mау still bе thе реrfесt ѕоlutіоn fоr уоur needs аt the tіmе. In either саѕе, a rерutаblе lоft conversion ѕресіаlіѕt саn help уоu to decide, drаw uр рlаnѕ аnd саrrу out thе wоrk tо уоur exact ѕресіfісаtіоnѕ.

Lоft conversions
Lоft conversions
an interior view of a house attic under construction

Increase your property value with a loft conversion

Another оbvіоuѕ benefit is that уоu саn gain hіgh rеturnѕ оn уоur investment. Some оf hоuѕіng mаrkеt rеѕеаrсh rеvеаlеd that a ѕtаndаrd lоft соnvеrѕіоn boosts уоur рrореrtу or hоuѕе value bу more than 15% – 20%. You can also make еxtrа rеvеnuе bу rеntіng thе rооm out tо a tеnаnt.

Fоrtunаtеlу, thеrе аrе mаnу орtіоnѕ whеn соnѕіdеrіng a loft соnvеrѕіоn. A Dormer method іѕ соnѕіdеrеd as thе most рорulаr аnd сhеареѕt орtіоn whісh еxtеndѕ thе existing roof to сrеаtе mоrе ѕрасе. On the оthеr hаnd, a rооf wіndоw соnvеrѕіоn nееdѕ mіnіmаl аltеrаtіоn of the rооf аnd ѕо the іnѕtаllаtіоn рrосеdurе іѕ exceptionally еаѕу. Othеr соmmоn alternatives іnсludе Cottage оr Pіtсhеd Dormer, Mаnѕаrd, Hip tо Gаblе, Rооf Lift, Hip tо Gаblе Rеаr Dormer, Vеlux аnd Hip End loft соnvеrѕіоnѕ.

Whаtеvеr уоur roof type or аvаіlаblе lоft ѕрасе, wе wіll hаvе the іdеаl solution for уоur home – сrеаtе brаnd nеw еxtrа bеdrооmѕ and bаthrооmѕ or even hоbbу rооmѕ!
Loft Conversion Company Wiltshire are a fantastic wау to add vаluаblе ѕрасе аnd nоt forgetting ѕіgnіfісаnt vаluе tо уоur рrореrtу.

Whichever ѕtуlе of lоft соnvеrѕіоn уоu сhооѕе, аnd fоr whаtеvеr purpose it wіll bе uѕеd, you аrе gоіng to need tо consider the ѕаfеtу аѕресt. Some аrеаѕ оf thе UK асtuаllу hаvе legal requirements реrtаіnіng to the ѕаfеtу оf a соmрlеtеd соnvеrѕіоn. These ѕаfеtу requirements соvеr bоth materials uѕеd аnd оthеr direct ѕаfеtу сrіtеrіа. Mаtеrіаlѕ uѕеd іn thе соnѕtruсtіоn оf a loft соnvеrѕіоn іn mаnу аrеаѕ оf thе UK need to соnfоrm tо certain fіrе ѕаfеtу rеgulаtіоnѕ. Chесk wіth уоur lосаl аuthоrіtу fоr more іnfоrmаtіоn.

If you dоn’t want tо buіld аn add-on tо your home that wоuld encroach оn precious gаrdеn ѕрасеѕ, a loft соnvеrѕіоn іѕ a wау tо go. Do уоu nееd an extra bеdrооm, a hоmе office оr a рlауrооm? Alоft makes thе реrfесt ѕаnсtuаrу. Do you crave a home еntеrtаіnmеnt suite, a creative ѕtudіо or a hоmе gуm? A loft соnvеrѕіоn саn make thоѕе drеаmѕ come truе, аѕ well.

Source: http://www.tmlofts.co.uk/loft-conversion-why/

how to decorate trays for indian wedding

Significance of Wedding Trays in Indian Marriages

Every bride and groom wishes to have a memorable wedding. An Indian wedding requires a lot of planning for several different ceremonies. Celebrations involve a great deal of decoration, pooja, and other traditions. Just as clothes, wedding trays play an important role in Indian weddings. There are different types of trays and plates that can add a tint of beauty and charm to the ceremonies. We sell high quality How to Make Indian Wedding Trays and plates for every occasion. We sell traditional designs of wedding trays with vibrant colors and fine finishing.

wedding trays

Whether you need a Puja Mandir or an exclusive tray for ring ceremony, we have it all. We can also customize and personalize the wedding trays and make it the way you want it. Even if you’re looking for trays or handicraft items for gifting at your marriage, we can provide the best designs that would leave an unforgettable experience on the receivers. You can think of innovative ideas to gift something beautiful and useful to your guests. Indian wedding gift trays and handicrafts that are provided by India Ethnix deliver the right message to your guests. The recipients would fall in love with the gifts you presented them.

When you need to buy Indian handicrafts or trays online to add spice to your “fairy-tale” wedding, you need to make sure that you buy the products from reliable suppliers. The trays we deliver symbolize love, passion, purity, beauty, and good wishes for the newlyweds. You may contact us for great DIY ideas for Indian wedding trays also. You can buy red velvet trays from us and decorate them to make your marriage special.

People who want to buy Ideas for Indian Wedding Trays we have a wide array of products available. India is known for its handicrafts since ages. One can think of giving away Indian handicrafts as return gifts to make the guests at wedding feel special. Elegant Indian handicraft items act as beautiful presents that would be cherished by guests forever. Handicrafts reflect the tradition and rich heritage of India. Wooden handicrafts are useful and creative items that can be used for decoration of premises. We sell handmade handicrafts such as pottery, ceramics, paintings, sculptures, and paper craft.

The products we manufacture are designed by our creative craftsmen who put in their heart and soul in making the items. Our products are supplied at all the different parts of the world. Being a one stop solution for all your exclusive Indian handicrafts, we ensure a unique shopping experience for our customers. The alluring handicrafts and Brass Decorative Items would add beauty to your premises. So, what are you waiting for? Buy the appreciable wedding trays and other Indian handicraft items at budget friendly rates.

Indian wedding trays and handicrafts are beautiful addition to any decoration. People prefer buying Indian handicraft items online for special occasions. Handicrafts can be the best option for Return Gift for Wedding.

Indian Ethnix is a leading supplier of Indian Handicrafts. The products are supplied to all the parts of the world. Customers get high quality handicrafts from the company.

Electric distribution engineering

What is an Expert Witness

The essential capacity of an expert witness is to express his autonomous expert supposition in light of the data that is given. An expert can be utilized in various capacities with regards to case at interventions, tribunals, and prosecution. A witness is a man giving sworn confirmation to a tribunal or courtroom. There are essentially two sorts of witness:

Witnesses of Actuality who may give proof of certainty yet may not regularly give suppositions. Expert Witnesses who may give supposition prove inside their expertise and likewise proof of certainties.

What is an Expert Witness?

expert-witness- Energy Experts International

An Expert Witness can be anybody with information or experience of a specific field or train past that normal of a layman. The Expert Witness’ obligation is to provide for the Court or tribunal an unprejudiced supposition on specific parts of issues inside his expertise which are in question.

An Expert Witness isn’t an expert counsel who is typically delegated by a gathering to aid the plan and arrangement of a gathering’s case or guard. An expert consultant does not have an abrogating obligation to the court but rather to the gathering educating him.

An Expert Witness will

Give an autonomous expert assessment in their specialized topic on the topic as per the directions they are given. These directions will be appeared in the Expert Witness’ Report which will be seen by the opposite side and the Court.

Give the supposition as a report as well as proof under the steady gaze of a Court (or other tribunal) as required. The report is required as it isn’t typically feasible for the Expert to give proves without it.

Guarantee the Expert’s Report given to you contains the data required by the Court Tenets. In the event that you continue you should give a duplicate of the answer to the opposite side in the question. Around then a duplicate of the opposite side’s Expert’s Report will be given to you.

An expert witness has an abrogating obligation to the Court (or other tribunal). This obligation supersedes any obligation owed to you despite the fact that you are as yet in charge of paying the expert’s expenses.

The Court anticipates that an expert witness will be free and fair-minded and will rebate the confirmation of one who is or supposedly is divided.

Be your promoter and contend your case, nor will they discover confirm or propose what your case should comprise of. It is for you or your legitimate agents to advocate your case. Acknowledge any arrangement which includes an irreconcilable situation (unless resolvable by exposure).

Acknowledge any arrangement on terms that are contingent on the result of the case. Cases of these are achievement expenses or contingent charge game plans (any type of installment connected to the consequences of the Management consulting. Restrictive terms are in congruent with the expert apparently being autonomous.

Concur legally binding terms with the expert in composing before the work is begun. These will incorporate terms of installment. Numerous experts utilize standard terms, for example, The Foundation of Experts ‘Display Terms of Engagement for the Work of Experts.’

Keep the expert educated of improvements for the situation and of every single key date in great time. It is better that the lawful agent, in the event that you have one, manages the Expert as opposed to you doing as such.

Expert Guide (Shadow Expert): The Expert is delegated by one of the gatherings to exhort them in the question. This sort of Expert isn’t secured by the Common Technique Guidelines and does not have an obligation to the court and won’t ordinarily give confirm.

At the point when are expert witnesses utilized

An Expert Witness is required when it is important to have supposition confirmation to aid the determination of a question. This feeling may prompt an early determination of the debate. An Expert Witness might be engaged with court procedures and might be called to give prove.

The present tenets energize the utilization of a Solitary Joint Expert who is told by every one of the gatherings in the question to give a supposition on the issue in procedures. Nonetheless it is as yet conceivable to have an expert witness who is selected by one gathering (party designated expert). The obligation of either an EEI is the same to be specific a superseding obligation to help the Court. Once a report has been delivered it is interested in the gatherings to make inquiries on any part of the report and the expert is required to react given they are to illumination purposes. The report and any answers given at that point frame some portion of the confirmation under the steady gaze of the court and is utilized by them to help with making a judgment.